Google Ads Campaigns in Panama
Ranking takes months. Ads work from day one, but they cost you every day.
Top of the page, from day one
An ad appears above the results that are earned by ranking. That spot is bought, not waited for — and that's why it costs for every day it's switched on.
What's below takes months to get there, but after that it doesn't cost per click. That's why the two are worked together, not one instead of the other.
brake shop in costa del este
autoserviciopacifico.com
Auto Servicio Pacífico — Car workshop
General mechanics, brakes and alignment in Panama City.
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Frenos Express Panamá
Pads and discs replaced. Open Monday to Saturday.
Whoever is looking for you finds you, wherever they are
Your customer isn't always in Panama. The tourism businesses we work with sell to people planning a trip from another country, months before they arrive and searching in their own language. An ad reaches them there; your Google profile doesn't.
And it gets measured: how many contacts came in, where from, and what each one cost. That's the difference between investing and spending.
You pay the ad spend straight to Google
The Google Ads account is in your name and on your card. We set it up and manage it, but the ad money never passes through our hands. You can log in whenever you like and see where every dollar went, and if we ever stop working together the account stays with you, with all of its history.
It isn't generosity: it's the only way the numbers we show you can be verified by you. When the spend goes through the agency, the client has no way of knowing how much was really invested.
Initial setup
from $450
One-off
- Account created in your name
- Research into the words your customer searches
- Initial campaigns written and targeted
- Contact tracking, which is what makes the numbers mean something
Management
from $250a month
Three-month minimum
- Reviewed and adjusted every fortnight
- Monthly report with contacts received and cost per contact
- Words that don't work, switched off
- Budget moved towards what does bring customers
The condition: at least $500 a month in ad spend
Below that the campaign doesn't gather enough data to learn, and you'd be paying for our work without the advertising ever getting to work. We ask for three months for the same reason: before that there isn't enough data to know whether it works.
In some sectors that floor is higher. If yours has an expensive cost per click —legal, health, real estate— we tell you before charging you anything, and the answer may well be that ads aren't for you yet. Not every business needs them, and we'd rather lose the sale than charge you three months of a campaign that was never going to work.
And if you're not at that budget yet?
Then ads aren't your next step, and saying so costs us a sale. With a small budget what happens is that our work eats most of what you invest: at $500 the management is already half of it, and below that it becomes almost all of it. You'd be paying mostly to be managed, not to appear.
What does pay off on a small budget is your Google Business Profile. It costs nothing to keep up, it's the first thing that shows when someone searches for your business, and in Panama almost nobody has it complete. Above all: it doesn't switch off the day you stop paying, which is exactly the opposite of ads.
When the business can carry the $750 a month —spend plus management— we talk about ads. In the meantime there's work to do that costs no ad spend at all.
Is Google Ads for you?
Tell us what your business does and how much you can invest a month. With that we'll tell you whether it's worth it, or whether your money goes further somewhere else.
We answer the same day, Monday to Saturday. Also at +507 6230-7595.