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Our own product · Personal finance

SmartExpense

An app for understanding where the salary goes: it imports your bank movements, sorts them and warns you before a budget breaks.

DemoIn progress← All the work

smartexpense

SmartExpense's site built by Claviweb, seen on a computer
The same SmartExpense site seen on a phone

The brief

It's a product of ours, not a commission, and it's here because it shows something a client case can't: how we present a product that doesn't exist yet to whoever visits. The landing page has to explain in one screen what the app does, so the work wasn't writing about it but showing it — the month summary, spending by category and the budget used up, inside the devices where they'll actually be looked at.

What was built

  • Complete landing page, with the app shown on phone and computer
  • Explains features, how it works and benefits on a single page
  • Automated accessibility review and audit in the repo itself
  • Built as a static site, with no server behind it

The decisions

Anyone can list what they delivered. What a client can't judge on their own is whether it was decided well, so here's what was decided and why.

Show the product, don't describe it

The hero shows real screens of the app inside a phone and a laptop, with concrete figures. A paragraph saying «track your spending» doesn't tell one product from another; seeing the month summary does.

One page, in the order the doubts come

Features, how it works and benefits, in that order. It's the path of someone who first wants to know what it does, then whether it's for them, and only at the end whether it's worth it.

Accessibility checks itself

The repo carries its own accessibility and audit checks. Reviewing by eye works once; automating it is what keeps it right three changes later.

Does your business look like this one?

Half an hour of conversation and you'll know what you need, what it costs and how long it takes. No commitment and no sales deck.

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